02 December 2021
Mobile platform makers are giving consumers the ability to opt out of ad tracking, impacting some audience targeting and campaign measurement. This can help publishers and advertisers build trust and long-term credibility.
06 October 2021
As digital acceleration continues, people are settling into a new norm where hybrid work is the reality. Learn how the launch of Windows 11 has created new ways for Microsoft Advertising advertisers to connect with their audiences when and where they are getting work and personal tasks done.
29 September 2021
We’re finally at the point of building real trust, transparency, and relevance with zero-party data. Learn more about what zero-party data is and how to use it, as well as why you should include it in your advertising strategy to build trust into the future.
31 August 2021
As work and life blend, there’s a new way to think about audience targeting. Explore our insights and get up to speed on the recent shifts in consumer behaviour and privacy, which are creating permanent changes in how people engage with brands.
27 July 2021
One of the most unique ways that Microsoft Advertising can help marketers is by connecting them with audiences at the intersection of work and life. Our approach to partnership is providing access to audiences that can help grow our clients’ business.