Hand holding a smartphone displaying a colorful Candy Crush game screen, with three animated characters—Yeti, Tiffi, and Mr. Toffee—jumping out of the phone surrounded by glowing effects, set against a dark background with green diagonal stripes on the left.

Best in class advertising across gaming

Xbox Media Solutions is the gateway for brands to one of the top cross-platform gaming companies in the world, with hundreds of millions of players across 200+ countries.

A global portfolio of fan-favorite franchises

We are famous for our world-renowned games. This includes mobile game franchises such as Candy Crush Saga® and Solitaire®, some of the top PC and console gaming franchises such as World of Warcraft®, Call of Duty®, Halo®, Minecraft®, Doom®, and Diablo®. Formerly Activision Blizzard Media, our organization joined Microsoft through the 2023 acquisition, expanding our portfolio to include celebrated Xbox and Microsoft Gaming franchises. Today, this unified ecosystem enables richer opportunities for brands to connect with players across mobile, PC, and console.

Proven performance through player-first design

Our thoughtful and player-first approach to advertising across gaming, combined with our world-famous games, leads to outsized results.

98%

Viewability¹

2.3x

Greater purchase intent²

4.3x

Greater ad recall³

Our gaming solutions

Whether the ad experiences are designed and developed by our creative team or feature your captivating content, we leverage our player insights and user journeys to ensure a positive and non-disruptive player experience.

Three screens on a green background: a smartphone on the left showing a Candy Crush game with a “Play” button, a TV in the center displaying the Xbox home interface with colorful tiles, and a smartphone on the right featuring a Pringles-themed match-3 game on a red screen.

Close-up of a smartphone angled on its side, displaying a Candy Crush game screen with a pop-up offering rewards for watching a video, including colorful badges and a purple “Play” button. The background features green diagonal stripes.

In-Game Video Ads

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Smartphone displaying the Candy Crush Saga home screen with animated characters, surrounded by floating playing cards and a pink Xbox controller in the foreground, set against a green diagonal-striped background.

Custom Integrations

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Three smartphones overlapping on a green background: the center phone shows a Candy Crush pop-up offering a 30-minute boost with Velvet Chocolate branding, while the side phones display Velvet Chocolate ads—one with almonds and chocolate pieces, the other promoting “First Ad of the Day” with a golden trophy.

Interactive Ads

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Our industry-leading expertise

We hold several industry-recognized certifications that reinforce our commitment to quality, safety, and trust:
These certifications reflect our dedication to delivering responsible, high-performance advertising experiences across the gaming ecosystem.

IAB UK Gold Standard 2.1 Certified

supporting a safer, more transparent digital advertising ecosystem.

TAG Brand Safety Certified

ensuring ads appear in safe, appropriate environments.

TAG Certified Against Fraud

protecting campaigns from invalid traffic and fraudulent activity.

Top of our game in advertising and gaming

Learn more about the gaming space and audience by reading some of our research.

Millions of players

With hundreds of millions of monthly active players across our portfolio and 13 $1B franchises under our belt, we are one of the world's most recognized gaming publishers.

Leading experience

We leverage decades of experience making interactive entertainment people love and industry-leading expertise in thoughtful, non-intrusive advertising.

World-class marketing

With this combined expertise we create world-class marketing opportunities that both your brands and our players will love.

Our world-renowned games

You’ve heard of them and so have millions of players. Our portfolio spans the biggest franchises in entertainment, reaching players across consoles, PCs, and mobile devices with unforgettable gameplay and cultural impact.

Three characters in tactical gear skydiving over an industrial structure and coastal landscape, with one figure wearing a hood and skull mask in the foreground.

Xbox and beyond

Xbox is home to iconic titles and players around the world. Titles like Call of Duty, Diablo, Halo, Minecraft, Forza, and more continue to shape the industry, inspire devoted communities, and define what modern gaming looks like. These games create rich worlds where brands can connect with deeply engaged audiences.

Animated Yeti character from Candy Crush holding a large chocolate ball covered in colorful candy pieces, with a vibrant candy-themed landscape of green hills and lollipop trees in the background.

The powerhouse of casual play

For more than a decade, Candy Crush Saga® has remained one of the world’s top mobile games for downloads, plays, and gross revenue. Its massive global audience returns daily for quick, joyful play sessions, creating consistent opportunities for brands to connect with millions of players in moments of fun and focus.

Playing cards scattered over a green background with a Solitaire layout, featuring a glowing Ace of Clubs in the foreground and other cards including King, Jack, Ace of Hearts, and 10 of Clubs.

Celebrated gaming experiences

Our games have been honored with awards such as Game of the Year, People’s Choice, The Game Awards for Best Design, and many more. These recognitions reflect the creativity, innovation, and craft behind every title, and the emotional connection players build over years of play. Brands benefit from partnering with experiences that already hold a place in players’ hearts.

Get to know us better over on our blog

Blog post

Snapshot: Key insights on gaming’s halo effect for brands

Research shows gaming’s halo effect extends across mobile, console, and PC driving creativity, trust, and premium brand perceptions for advertisers.

September 30, 2025

Blog post

Enjoyment at the core: Gaming multiscreen experiences

Discover how gaming drives enjoyment and attention across screens, helping brands connect with players during moments of peak engagement.

September 12, 2025

Blog post

Engaging the full spectrum of today’s players

The “gamer” stereotype no longer reflects reality. Discover how redefining this audience helps brands connect with players across mobile, console, and PC.

August 25, 2025

Level up your brand with high performance advertising

With decades of experience and legendary portfolio that include gaming franchises candy Crush, Call of Duty, and World of Wordcraft, we make it possible for brands to engage with hundreds of millions of active users all around the world.

[1] Moat Analytics Benchmarks, Video Mobile In-App Q1 2023.
[2] Activision Blizzard Media BSL Meta Analysis Benchmark Norms 2023 vs Kantar MWB 2022 Q4.
[3] Activision Blizzard Media BSL Meta Analysis Benchmark Norms 2023 vs Kantar MWB 2022 Q4.