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Experience new growth possibilities with Microsoft Advertising today >

Green gradient background with a curved edge revealing a pixelated game scene featuring blocky trees, a pink tree-like structure, water, and animals in a bright outdoor setting.

Enter the next level of play

Premium, high-impact brand experiences across every household screen. Reach mobile players with King, console fans on Xbox, and PC audiences through Microsoft Casual Games. These 100% owned and operated integrations are brand-safe and seamlessly connected.

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Tailored solutions

Pink Xbox controller in front of a smartphone displaying the Candy Crush Saga game screen, with playing cards scattered around, all set against a green diagonal-striped background.

Custom activations, big impact

Custom integrations go beyond standard ad formats by seamlessly integrating brands into gameplay across mobile, PC, and console. These tailored, high-impact solutions range from immersive in-game moments to Xbox dashboard & store placements, powering play through authentic engagement at scale while driving brand affinity.

Three smartphones displayed against a green background: the center phone shows a Candy Crush gift alert with chocolate bars and a “30m” boost icon, while the side phones feature Velvet Chocolate ads—one with assorted chocolate pieces and almonds, the other with a golden trophy and text promoting an ad of the day.

‘Candy’fied Sponsored Moments

Unlock the power of Candy Crush Saga’s iconic IP with ‘Candy’fied Sponsored Moments. From Kingdom Takeovers to ‘Candy’fied Playables, these immersive mobile experiences seamlessly integrate your brand into gameplay—capturing attention, fostering engagement, and building lasting brand affinity.

Xbox Series X console positioned in front of a large TV screen displaying the Xbox home interface with green, blue, and purple tiles, game thumbnails, and navigation options against a green gradient background.

Xbox Experiences

Engage passionate console players on the largest screens in their homes with immersive Xbox Experiences. Leverage blockbuster gaming titles to create authentic brand engagement through native display formats and branded content, seamlessly connecting with players in high-impact, highly visible environments.

Computer monitor and smartphone displaying a Solitaire game interface with daily challenges and progress tracking. The monitor shows colorful challenge tiles and an Ultra Chipz snack ad, while the phone screen displays a congratulatory message with game stats and the same Ultra Chipz branding. Both are set against a green gradient background.

Solitaire Event Takeover

See your brand take over one of the world’s most beloved Microsoft Casual Games. The Solitaire Event Takeover gives brands a leading share of voice, seamlessly integrating into a nostalgic, brand-safe environment on PC and mobile, engaging loyal players without disrupting gameplay.

Level up your brand with high performance advertising

With decades of experience and a legendary portfolio that includes iconic game franchises like Candy CrushTM, Call of Duty®, and World of Warcraft®, we make it possible for brands to engage with hundreds of millions of active users all around the world.