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Webcast

Reach the evolving consumer

October 31, 2021

Grow your audience with Microsoft Advertising

Consumers continue to change their behaviors based on new priorities, especially as their personal and professional lives are blending. Join us to learn how these newly surfaced consumer priorities are dictating change along the consumer journey and how you can reach them using Microsoft Advertising.


In this webcast we will cover:

• The rise of new consumer behaviors and shopping patterns
• Two new consumer personas: Empowered Activists and Self Care Enthusiasts
• How to reach them with Microsoft Advertising
• How to get started using Google Import and Facebook Import

Speakers

Stein Broeder

SENIOR MARKETING COMMUNICATIONS MANAGER, MICROSOFT ADVERTISING

Stein Broeder

Mallory Harwood

PRODUCT MARKETING MANAGER, MICROSOFT ADVERTISING

Mallory Harwood

Kevin Salat

PRODUCT MARKETING MANAGER, MICROSOFT ADVERTISING

Kevin Salat

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