Webcast
How sustainability impacts the advertising industry
February 28, 2022
A new global study from Microsoft Advertising and dentsu international, “The Rise of Sustainable Media", examines consumer awareness and behaviors linked to sustainable consumption and media usage.
Our goal was to understand consumer perceptions of sustainable media by surveying more than 24,000 people from 19 countries. We compiled results to characterize how climate change concerns impacted consumer attitudes and behaviors, and to better understand how sustainable media advertising can help advance climate criteria whilst also growing brands.
In this webcast, we will discuss:
• How sustainability relates to business and media
• How environmental behavior impacts purchase intent
• The carbon footprint of media advertising
• How brands can adapt, and actions they can start taking today
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