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Insight

Reach the right shoppers with summer sales insights

May 02, 2022
Two women look at items on a counter while one of them holds a tablet displaying an apparel catalog.

With approximately one in every five people looking to take advantage of apparel or beauty sales this summer,1 ensure your retail campaigns are reaching consumers in market for sales items.

Microsoft Advertising Insights found that there is an increase in Apparel searches and clicks between April and August.2 For Beauty, we recommend an “always-on” approach as more volatility is expected, with searches and clicks seeing multiple peaks throughout the year. When building your keyword strategy, we recommend using top trending products such as shorts, tank tops, sandals, sunscreen, and moisturizer.3

Be sure to include Merchant Promotions in your upcoming campaigns to promote products directly from your Shopping Campaigns inventory with special offer tags.

Download the full insights for additional recommendations to reach Apparel and Beauty sales shoppers.

[1] Civic Science Survey – 1,077 responses collected 4/5/2022.
[2] Microsoft internal data. January ’19-December ‘21.
[3] Civic Science Survey – 1,096 responses collected 4/5/2022.

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