Case study

Regenesys Education

February 26, 2025

This image shows a group of graduates from Regenesys Business School celebrating their achievement. They are wearing black graduation gowns with green and yellow-trimmed stoles and holding their diplomas.

The goal

Established in 1997, Regenesys is now one of Africa's premier schools, offering internationally recognized undergraduate and postgraduate programs. The institution aims to help people excel in leadership and management roles across industries. With the ever-increasing array of learning options available, Regenesys’ goal was to enhance brand awareness and deepen engagement with its audience through a digital brand campaign to build customer trust and loyalty.

The solution

Leveraging Microsoft Advertising's vast reach and sophisticated targeting capabilities, Regenesys ran search and display ads to boost brand awareness and engagement. Search ads targeted high-intent users with adjustments based on device type, location, and audience segments. Display campaigns promoted various courses, targeting specific segments; while negative keywords were used to optimize costs and enhance campaign efficiency.

“We went beyond achieving our goals with Microsoft Advertising. From gaining exposure to getting high conversions, we witnessed full-funnel results. Additionally, the exemplary customer support from InMobi was unmissable. I would say that Microsoft Advertising is a great asset to increase ROI."

— Shamitha Shetty, Global Director, Regenesys Education

— Azhar Shah, Sr. Digital Marketing Manager, Regenesys Education

The results

Regenesys achieved outstanding results with Microsoft Advertising, outperforming other search platforms. The campaign led to a 20% increase in brand awareness, a 15% uplift in brand consideration following the implementation of targeted ad messaging, and a 25% increase in brand recall among users exposed to the ads through Microsoft Advertising.