Case study
How Estácio generated over 22 million impressions with Microsoft Advertising
The goal
Whether it’s nursing, physical education, project management, and beyond, Estácio is one of the largest universities in Brazil. Innovating by providing experiences that go beyond the classroom, with career programs, job openings, exclusive benefits, and events—Estácio creates opportunities for everyone to shine. Every year, from January to February, the results of the biggest entrance exam in Brazil, ENEM, is released. The goal was to increase brand visibility and website traffic during this time. That’s why Estácio developed a multi-format digital media strategy across the Microsoft Advertising Network.
The solution
To increase brand visibility and web traffic, Estácio launched a mid-funnel native campaign alongside a top-funnel video and display campaign.
Launching Audience ads with Microsoft Advertising is a smart strategy. We achieved great results. Working with Microsoft Advertising increased web traffic and revenue during high seasonality.
— Pedro Buchignani, Media Account Lead, Media.Monks Brazil
The results
The Microsoft Advertising results were impressive. Estácio amplified brand awareness and increased web traffic during high seasonality in 2024.
- Native attracted new website traffic through 18M impressions and achieved a cost per click (CPC) of $0.057.
- Video reached 2.4M impressions in 2024, maintaining an attractive cost per mile (CPM) of $1.35.
- Display generated over 1.5M impressions at a CPM of $1.14.
