GLAMI

The goal

GLAMI, a leading European fashion discovery platform, aggregates millions of products from thousands of e-shops across 14 countries. With over 40 million monthly visitors, GLAMI offers a seamless shopping experience by connecting customers with brands and e-shops in one place. This is done by leveraging artificial intelligence to categorize products and create personalized selections.

The goal was to increase Gross Merchandise Value (GMV) for GLAMI partners by incrementally reaching shoppers in the Czech Republic, Slovakia, Romania, Hungary, Greece, Turkey, Bulgaria, Slovenia, Croatia, Spain, Lithuania, Latvia, and Estonia. That’s why GLAMI leveraged Shopping Campaigns with Microsoft Advertising.

The solution

Aleph Group, in collaboration with GLAMI, developed Feeds using Microsoft Merchant Center. To begin, they tested Shopping Ads in one geographical location. Due to the positive results, this strategy was applied across additional markets.

Moreover, leveraging existing Universal Event Tracking (UET) implementation and sufficient conversion data, GLAMI and Aleph adopted tCPA (target cost-per-acquisition).

To further enhance profitability, GLAMI, with the support of Aleph’s performance team, employed tROAS (target-return-on-ad-spend) in the Shopping campaigns instead of traditional bidding strategies. This approach led to highly successful outcomes.