Case study
Tiq by Etiqa Insurance
The goal
Tiq by Etiqa Insurance simplifies insurance for consumers with smart technologies, making it easy to purchase and fast to claim. Recognizing search as a pivotal touchpoint in the consumer’s decision-making process, the award-winning insurer aimed to leverage this touchpoint and strategically distinguish itself in the competitive insurance market.
The solution
Building on past success, Tiq by Etiqa renewed its partnership with Microsoft Advertising, InMobi, and ADA. Utilizing Microsoft Advertising’s advanced features, such as Performance Max, they optimized outreach, enhanced conversions, and minimized costs, while maintaining a high impression rate and highlighting the compelling offers from the insurer.
Microsoft Advertising is a reliable channel that has helped achieve our objective of increasing Travel Insurance sales with efficiency. The InMobi team helped us at every juncture with strong consumer insights and recommendations. We were able to reach and convert with cost efficiency.
— Eugene Goh Jin Kiat, E-commerce Manager, Etiqa
— Vishesh Pillai, Associate Director, ADA Singapore
The results
Leveraging robust automation and analytics, Tiq by Etiqa boosted sales and lowered its Cost Per Acquisition (CPA) for travel insurance. The brand continues to run campaigns with Microsoft Advertising and InMobi for its other insurance products.
