Case study
Blissy
The goal
As pioneers of premium silk products for hair and skin, Blissy was founded on creating simple elegant products that support daily hair and skin care routines. The brand’s challenge was to compete with e-commerce giants, keep the mid and lower funnel active, and record sales throughout the year. It sought profitable and sustainable channels to acquire customers while maximizing impression share.
The solution
To extend search advertising coverage and enhance acquisition capabilities, Blissy partnered with Microsoft Advertising and InMobi to leverage Search, Shopping, and Video ads.
To drive awareness with shoppers, Blissy leveraged Video ads with engaging creatives. For mid- and lower-funnel objectives, Dynamic Remarketing helped target a wide audience from existing customers to those with products in carts.
This campaign, in partnership with Microsoft Advertising and InMobi, has surpassed our expectations in efficiently growing mid and lower funnel conversions. It helped maximize our brand's coverage, ensuring that we are always relevant in the digital landscape.
— Brooks Browning, Sr. Digital Marketing Manager, Blissy
The results
The results for Blissy were outstanding. Even during the non-festive periods (Q1 to Q2 2023), it saw a 20% growth in clicks and over 7% reduction in CPCs. This resulted in higher profits compared to other search advertising platforms. Additionally, there was an impressive 55% boost in revenue, a remarkable 32% growth in conversions and a 51% higher return on investment compared to other competitors.
