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Advertising

Experience new growth possibilities with Microsoft Advertising today >

A group of people are engaged in conversation in an office setting. They are standing and holding tablets, suggesting a discussion or meeting.

New audience possibilities

All the reach and more, with over 1 billion users.1

 

Microsoft is reimagining user engagement with Generative AI, creating personalized experiences across platforms like Bing, Edge, Xbox, and MSN, Outlook, Microsoft 365 and Microsoft Casual Games.

Two people are sitting in hanging chairs inside a bright room with large windows. Both individuals are using laptops, suggesting they might be working or studying.

Paths to personalization

Deliver the right message at every touchpoint along the journey, with AI-powered ad experiences.

 

Microsoft is redefining how brands connect with consumers using Generative AI to revolutionize the ad experience.

A person stands in front of a whiteboard, holding a laptop and a marker. The whiteboard is covered with various diagrams, flowcharts, and handwritten notes.

Measurable outcomes

From insights to outcomes, advertising that delivers results.

 

Microsoft Advertising's omnichannel solutions drive strong results from awareness to conversion. Our data showed that CTV ad exposure led to an 18% lift in CTR on Audience ads, and 9%2 lift in brand searches.

Microsoft Advertising by the numbers

Connect with a high-value audience

A target audience that is 25%3 more likely to spend online.

Drive purchases with personalization

Consumers are 80%4 more likely to purchase when offered personalized experiences.

Boost your campaign performance

CTV ad exposure leads to an 18%2 lift in CTR on Audience ads.

Effortlessly reach and engage audiences

Microsoft inventory

Reach your audiences effortlessly with quality inventory from over 1,600+ premium publishers and secure the most direct and streamlined path to Microsoft inventory. Whether it's packages, sponsorship, programmatic deals, or anything in between, you can buy the way you want and connect with scaled audiences throughout their day while they're working, browsing, and playing.

Identity solutions

Microsoft is building trusted consumer relationships in a connected ecosystem with privacy-compliant solutions. Our approach to identity enables you to achieve scale through the most unique surfaces and audiences in the industry, coupled with a flexible suite of solutions to empower you to reach the audiences that matter.

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[1] Microsoft internal data, global.

[2] Microsoft and Roku Internal study data, examined Audience ad exposures from 17 clients within the Retail vertical, 5 clients within Travel vertical, and 14 within Technology vertical, all in congruence with advertiser agnostic search activity, April-July 2022.

[3] GWI Core, Q1 2023-Q2 2024, Global

[4] https://www.precisely.com/blog/ces/customer-engagement-trends-for-2024