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[1] Microsoft internal data, global.
[2] Microsoft and Roku Internal study data, examined Audience ad exposures from 17 clients within the Retail vertical, 5 clients within Travel vertical, and 14 within Technology vertical, all in congruence with advertiser agnostic search activity, April-July 2022.
[3] GWI Core, Q1 2023-Q2 2024, Global
[4] https://www.precisely.com/blog/ces/customer-engagement-trends-for-2024