2024 Partner Awards: APAC finalists announced

The wait is over! The finalists for the 9th annual Microsoft Advertising Partner Awards are in!

Year after year, we’re in awe of the extraordinary work coming from our agency, channel, supply, and technology partners. And this year, we’re very excited to announce that we’re back in-person with a special awards ceremony to celebrate the incredible achievements of our Elite and Select partners in Sydney.

This year’s nominations were nothing short of exceptional and in a highly competitive field, each demonstrates the incredible work being done across the board. Our partners have gone above and beyond, not only achieving impressive results for themselves but driving success for their clients.

So, mark your calendars, formal invitations and registration details will arrive soon. The first ever in-person awards ceremony in APAC will take place on 4 December 2024, at Telstra CIC in Sydney.

And now, we’re proud to recognize the exceptional work of our finalists. Categories and finalists appear in alphabetical order. If you’re a finalist and would like a badge graphic to announce your winner status, reach out to your Microsoft Advertising representative or email msapartnerawards@microsoft.com.

Company and Team Awards

Client Partnership of the Year

Awarded to a partner and their client (direct advertiser) who have exemplified the power of collaboration and working toward a shared goal with Microsoft Advertising. The client, partner and Microsoft Advertising will have come together to drive innovation, revenue growth and feature adoption across Microsoft Advertising solutions.

• LS Digital | Tata AIA Life Insurance
• Ryvalmedia | MyDeal
• Yoghurt Digital | P&O Cruises

Excellence in Growth Award

Awarded to a Select tier partner that has demonstrated sustained growth this past year with Microsoft Advertising in terms of revenue, feature adoption, and bringing on and retaining clients new to Microsoft Advertising and is showing a strong and consistent future trajectory in these areas.

• Practicology
• LS Digital

Excellence in International Growth

Awarded to a partner that has demonstrated excellence in international expansion this past year by using Microsoft Advertising solutions to drive sustainable growth for their clients through expansion into new markets. Success will be measured through revenue performance and feature adoption in one or more markets and campaign expansion into at least one international market.

• Adpulse
• AdToRise - The OLBUZ Company

Independent Partner of the Year

Awarded to the Independent Partner that demonstrates effective engagement and excellence in partnership with Microsoft across Microsoft Advertising solutions to deliver success to their clients. This award recognizes a partner that demonstrates a unified approach and advocates usage of Microsoft Advertising products and features, innovation, competitive differentiation, and customer value.

• Adpulse
• Empire Webtech Private Limited

Omnichannel Excellence Award

Awarded to a partner that exhibits excellence across multiple Microsoft Advertising solutions, such as Search, Audience ads (CTV, video, display, native), Retail Media, Monetize, Invest. Excellence can be demonstrated through strategy, optimization, and performance. A successful entry must demonstrate capabilities with two or more (more is better) of Microsoft Advertising’s solutions. We will specifically be looking at growth as well as collaboration with Microsoft Advertising account teams to drive a successful strategy.

• Commerce Pundit (Group Bayport)
• GroupM Nexus
• Online Marketing Gurus
• Thryv Australia

Performance Partner of the Year

This award recognizes a team that demonstrates excellence in driving performance and business growth through optimization strategies, including increased feature adoption for campaigns across Microsoft Advertising solutions, driving incremental revenue by promoting the value of Microsoft Advertising to our mutual customers through marketing and co-selling and improving traffic quality and advertiser value.

• Adpulse
• Kinesso Australia
• LocaliQ
• Mindshare Australia
• Sparro by Brainlabs
• Zenith: The ROI Agency

Social Impact Award

This important award sub-category features partners’ inspiring solutions and celebrates changemakers who drive purpose and action.

Marketing with Purpose Award

The Marketing with Purpose Award celebrates a partner that embodies the values of diversity, inclusion and sustainability, while using their platform to bring others along on the journey. This award recognizes a partner who demonstrates the strongest commitment to marketing with purpose, building trust with their clients and telling value-based stories in their campaigns. A successful entry takes into consideration its three core pillars of responsibility, values and inclusion. They exemplify authenticity in their work with purpose driven campaigns and operations.

• Connected Media Group
• Thryv Australia

Partner Awards

Agency Partner of the Year

Awarded to the agency partner that has demonstrated excellence in partnership with Microsoft Advertising across the board.

• GroupM Australia and New Zealand
• iProspect
• Kinesso Australia
• LS Digital
• Omnicom Media Group, ANZ

Channel Partner of the Year

Awarded to the channel partner that has demonstrated excellence in partnership with Microsoft Advertising across the board.

• Adpulse
• Feedops
• LocaliQ
• Online Marketing Gurus
• Thryv Australia

Again, a huge congratulations to all our APAC finalists! We can’t wait to celebrate your success together in Sydney.

For more on our finalists from other regions, please visit our Americas and EMEA regional blogs.