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A look into 2023 for Microsoft Advertising Partners

January 30, 2023
A man and a woman talk to each other while sitting in a lounge.

Growth, renewal, and innovation have been key to success in 2022. Our highly valued Partners have been steadfast in their dedication to providing customers with every opportunity to renew and build through Microsoft Advertising—and reach further than ever before! We’re proud of our Partner strength and delighted to continue to stand by them every step of the way. We can’t wait to see what we’ll achieve together in 2023!

We’re growing

As part of our ongoing strategy to expand Microsoft Advertising into new markets, the Partner Program is excited to invite agencies from three new markets in 2023: Romania, Turkey, and The United Arab Emirates. We welcome qualified customers from these markets to join the Partner Program at the Partner tier. With this addition in 2023, there are 29 markets eligible to join, grow, and thrive with the Partner Program. We look forward to fostering relationships with our newly eligible partners as well as expanding more opportunities into these regions.

Open enrollment is available!

Open enrollment for the Select and Elite tiers of the Microsoft Advertising Partner Program is open from January through March. The opportunity to enroll at the Partner tier and begin unlocking benefits will remain available year-round.

If you're ready to enroll and are not sure what tier you qualify for, reach out to Microsoft Advertising support or your Microsoft Advertising representative.

  • Agencies can apply for the Partner Program on our Partner website.
  • Net-new Channel Partners can join the program in conjunction with the Channel Partner master terms and conditions and addendum. Reach out to your Microsoft Advertising contact or Microsoft Advertising support for more information.
  • If you’re a Supply Partner interested in the Partner Program, reach out to your Microsoft Advertising contact.
  • Technology Partners can join the Partner Program by invitation only at this time. To learn more about joining as a Technology Partner, reach out to Microsoft Advertising support for more information.

The Partner Program tiers are determined by level of investment in Microsoft Advertising, in addition to other requirements.

We’re continuing to invest strategically to deliver more resources, tools, and opportunities to meet our Partners’ needs for continued and steady growth in the continually transforming advertising landscape. We’re here to help plan a path for continued business growth, engage in partner exclusive learning initiatives, and recognize the ongoing effort of our Partners.

Regional Partner Awards

The Microsoft Advertising Partner Awards celebrate our Elite and Select partners for the incredible work they’ve done in 2022 across several categories in the Americas, Europe, and Asia Pacific.

The words Microsoft Advertising Partner Awards, celebrating excellence over a purple background.

This year we introduced the Audience Excellence Award. This award will go to a team that exhibits excellence in their audience campaigns through strategy, optimization, and performance. We’ll specifically be looking at growth and adoption of products and features across the Microsoft Audience Network, as well as collaboration with Microsoft Advertising account teams to drive a successful strategy.

We can’t wait to showcase the great work our Partners are doing here! Visit for more information. Finalists will be announced in February, and winners in the spring of 2023.

Partner Celebration Global Awards

Our Partner Celebration is a bi-annual recognition program for our Partner tier members that aims to recognize outstanding, creative, and effective work by our Partners. This program was expanded to include all our Partner tier members globally in September 2022 across three areas.

Partner Growth Award

1UP Digital – Fall 2022 winner

Awarded to the Partner that showed the most growth through revenue, new accounts, and/or certifications in the previous 6-12 months.

Picture of the 1UP Digital team consisting of three men and three women standing in the outdoors.

Partner Culture and Community Award

Trader Interactive – Fall 2022 winner

Awarded to the Partner who has promoted diversity, equity, inclusion, opportunity, or philanthropy in their organization, client strategy, and/or community.

Collage of pictures of the Trader Interactive team and logo showing their workers and office space.

Product Champion Award

Wriggle Marketing – Fall 2022 winner

Awarded to the Partner who adopted and championed a new feature for the highest impact and results possible.

Collage of pictures of the Wriggle Marketing team showing their workers in different office settings.

Better together

Trust, transparency, and the value of partnerships have never been as important as they are today. We’re grateful for our Partners’ dedication and look forward to our continued partnership in 2023.

As we continue to move forward in the new year, stay connected with us and continue to leverage these resources:

Stay connected

Make sure to follow us on Instagram, LinkedIn, and Twitter to keep up with the latest Microsoft Advertising news, insights, and more.


  • Katherine Eills


    Katherine Eills
  • Matt Seitz


    Matt Seitz

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