You have two ways to run Microsoft Audience Ads.
Extend your search campaign
Your existing search campaign is extended to include Microsoft Audience Ads on the Microsoft Audience Network. Continue using a single budget to conveniently manage all campaigns and increase clicks from target audiences.
The option to extend your search campaigns is currently available in the U.S., U.K., Canada and Australia.
Create an audience campaign
Manage your audience campaign with a dedicated budget and optimized performance metrics. The audience campaign’s budget is separate from your search campaigns.
Audience campaigns are currently in closed beta only in the U.S. and U.K.