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Wedding season 2021 insights

August 2021

  • Article
  • Planning Tools
  • Retail
  • Seasonal trend

As a result of the realities of COVID-19, weddings have been postponed, protocols have been changed, and the way weddings are celebrated have been altered. But weddings are back! In this analysis we looked at how the pandemic impacted nuptials, and COVID-19 has tremendously changed the wedding industry. Marketplace trends, consumer behaviors, audience trends and query trends have resulted in a natural shift in traditions.

The number of weddings is expected to reach 2.77 million in 2021, according to recent forecast data from 2018 to 2024.1 30 percent more weddings will be held in 2021 than 2020, with a typical wedding costing $21,680. According to our research, the average wedding cost is expected to rise to $24,750 by 2024.

Advertisers report an incremental boost in site visits and conversion rates when reaching users across both search ads and native ads during seasonal moments, as per our Audience Network ad effectiveness study.

Download the full insights for a deeper look and tips on how to best reach consumers as they search for wedding-related queries.

 Download the insights