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The Art and Science of Customer Centricity

August 2019

Webcast

Webcast Overview

Do want to make smarter data-driven decisions? Do you feel like you’re facing increasing pressure to meet consumers’ needs for personalization? Do you want to learn how to increase your customer touchpoints?

Then you should sign up for The Art and Science of Customer Centricity webcast at 11 a.m. (PDT) on August 22. Nikki Isaac, Analytical Lead at Microsoft, will be your guide to learning how top-performing marketers are sprinting ahead of their competitors by focusing on a better understanding of the customer decision journey (CDJ) and improving their marketing based on that understanding. See how these marketers make more informed decisions and improve customer engagement through a data-driven approach.


In this webcast, you’ll discover what makes a top-performing marketer and learn how to use data and artificial intelligence (AI) to increase engagement and campaign performance using features such as:

  • Custom Audiences
  • Remarketing
  • In-market Audiences
  • Similar Audiences
  • Dynamic Search Ads
  • Automated bidding
  • And more!

There will be a live Q&A at the end of the presentation, so bring your questions and take advantage of engaging directly with the experts.

 
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Speakers

Nikki Isaac

Analytical Lead

Microsoft Advertising

Nikki joined Microsoft in 2017 with more than 5 years of experience in online advertising and digital analytics. As the Global Strategic Agency Analytical Lead, she partners closely with our Agency Development Team to provide unique insights, identify opportunities and drive business strategy for agency clients. Prior to joining Microsoft, she worked at Digitas as part of the Strategy & Analytics team, focusing on cross-channel analytics, strategic planning and market research. Nikki has spoken about the importance of consumer data strategies and the future of agencies at several Microsoft and industry events. Nikki attended Boston College with degrees in Political Science and International Studies.

Stein Broeder

Sr. Marketing Communications Manager

Microsoft Advertising

Stein Broeder manages content for the search engine professional audience at Bing Ads. For the past three years, he has been responsible for bringing over a dozen new Bing Ads features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry.