Do want to make smarter data-driven decisions? Do you feel like you’re facing increasing pressure to meet consumers’ needs for personalization? Do you want to learn how to increase your customer touchpoints?
Then you should sign up for The Art and Science of Customer Centricity webcast at 11 a.m. (PDT) on August 22. Nikki Isaac, Analytical Lead at Microsoft, will be your guide to learning how top-performing marketers are sprinting ahead of their competitors by focusing on a better understanding of the customer decision journey (CDJ) and improving their marketing based on that understanding. See how these marketers make more informed decisions and improve customer engagement through a data-driven approach.
In this webcast, you’ll discover what makes a top-performing marketer and learn how to use data and artificial intelligence (AI) to increase engagement and campaign performance using features such as:
- Custom Audiences
- In-market Audiences
- Similar Audiences
- Dynamic Search Ads
- Automated bidding
- And more!
There will be a live Q&A at the end of the presentation, so bring your questions and take advantage of engaging directly with the experts.