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The Art and Science of AI + Creativity

November 2019

Webcast

Availability: On-demand

You may be feeling uncertainty about the future of creativity in what feels like a pretty complex environment. And it’s causing us all to reimagine the possibilities. It’s the classic right brain/left brain, the blending of art and science to drive innovation, which has become more important than ever before.

Creating better experiences for your customers isn’t about handing off your advertising to machines. At a time of advancing automation, creativity remains the essential differentiator.

Join Microsoft Advertising at 11 a.m. (PST) on November 21 as we present The Art and Science of AI + Creativity. Discover how market leaders are increasing engagement and performance by anticipating customer behavior, and learn how you can create more valuable experiences with artificial intelligence (AI)-powered targeting solutions, such as In-market Audiences, Custom Audiences and LinkedIn Profile Targeting.

There will be a live Q&A following the presentation, so bring your questions and take advantage of engaging directly with the experts.
 
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Tim Halloran

Account Services Manager

Aimclear

Tim is an Account Services Manager at Aimclear where he leads digital marketing strategy for his global client list alongside Aimclear’s Operations team. His role is equal parts tactical and strategic requiring him to be a proactive problem-solver with deep hands-on expertise in all industry current paid social and search channels. He has spent years writing and teaching Facebook Advertising best practices for agencies. He’s spoken at multiple ad conferences, has successfully managed clients across all markets from Fortune 100's to tech start-ups and has built successful social advertising departments from Bangalore to Billings. He's recently returned to his home state of Minnesota to work at Aimclear with a team of powerhouse creatives, data scientists, and performance marketers. His primary focus now is to ensure Aimclear's clients and partners are achieving sustainable growth and lasting profitability.

Geoff Colon

Head of Brand Studio

Microsoft Advertising

Geoff is a compelling voice at the intersection of marketing, tech, media and popular culture. At Microsoft Advertising, he develops innovative concepts as a form of business development and collaboration with partners. Geoff has written for The Futurist, Advertising Age, and Fast Company, and been quoted in Forbes, Billboard Magazine, The Huffington Post, The Guardian and The Los Angeles Times. He has also appeared on Marketplace on NPR, NASDAQ Live, WABC-AM and Cheddar TV. Follow him on Instagram or Twitter @djgeoffe.

Stein Broeder

Sr. Marketing Communications Manager

Microsoft Advertising

Stein Broeder manages content for the search engine professional audience at Microsoft Advertising. For the past three years, he has been responsible for bringing over a dozen new features and updates to market, and prior to that he worked on Microsoft’s display advertising business. Stein is a digital industry veteran having worked at large and small agencies in the Seattle area for over a decade. Prior to Microsoft, Stein help found and run a marketing agency focused on the healthcare industry.