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The value of Microsoft Advertising for consumer-packaged goods

January 2020

Make shopping online and offline seamless

Today’s customer doesn’t make a distinction between online or offline research and shopping. Seeing an ad online builds purchase intent and product favorability with both online and offline shoppers, which means more sales for advertisers.

68% of customers research products online before buying in-store.  56% of in-store sales are influenced by customers’ digital device use.


68% of customers research products online before buying in-store. 56% of in-store sales are influenced by customers’ digital device use.

PRO TIP 1: Boost your digital shelf visibility and make your brand stand out even more with Sponsored Products.

Increase your bottom line with paid search

Searchers exposed to an online ad for a dinner brand bought 8% more of the product, while searchers who saw a paid search ad for a dessert brand bought 9% more of the product.

Searchers exposed to an online ad for a dinner brand bought 8% more of the product, while searchers who saw a paid search ad for a dessert brand bought 9% more of the product.

PRO TIP 2: Improve visibility by helping shoppers connect with you online and in-store by using Location Extensions and Local Inventory Ads.

Future-proof your business with paid search

Paid search is growing faster than any other digital ad format and is expected to increase 28% year over year (YoY).

Search ad exposure also helps increase the number of products bought offline. That’s why paid search is growing faster than any other digital ad format and is expected to increase 28% year over year (YoY).

The value of paid search

Paid search ads can help future-proof your brand and bottom line. Download our infographic full of insights and tips to help you influence buyer behavior, and build purchase intent and product favorability with both online and offline shoppers.

 Download the full infographic