The value of Microsoft Advertising for consumer-packaged goods January 2020 Infographic Research Retail Make shopping online and offline seamless Today’s customer doesn’t make a distinction between online or offline research and shopping. Seeing an ad online builds purchase intent and product favorability with both online and offline shoppers,1 which means more sales for advertisers. 68% of customers research products online before buying in-store. 56% of in-store sales are influenced by customers’ digital device use.2 PRO TIP 1: Boost your digital shelf visibility and make your brand stand out even more with Sponsored Products. Increase your bottom line with paid search Searchers exposed to an online ad for a dinner brand bought 8% more of the product,3 while searchers who saw a paid search ad for a dessert brand bought 9% more of the product.3 PRO TIP 2: Improve visibility by helping shoppers connect with you online and in-store by using Location Extensions and Local Inventory Ads. Future-proof your business with paid search Paid search is growing faster than any other digital ad format and is expected to increase 28% year over year (YoY).4 The value of paid search Paid search ads can help future-proof your brand and bottom line. Download our infographic full of insights and tips to help you influence buyer behavior, and build purchase intent and product favorability with both online and offline shoppers. Download the full infographic Infographic Research Retail