Microsoft Advertising Insights looked into fluctuating trends surrounding savings and checking and understanding our market response. Below are some key findings:
- The comeback is slow but steady, and banks are outperforming aggregators
- Half of Financial Services converters are coming from In-market Audiences since the onset of COVID-19
- Cross shopping and brand loyalty can be influenced in consumers’ decision journey
Download the PDF today to learn more about the COVID-19 response journey for banks.