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The COVID-19 response journey for banks

November 2020

Microsoft Advertising Insights looked into fluctuating trends surrounding savings and checking and understanding our market response. Below are some key findings:

  1. The comeback is slow but steady, and banks are outperforming aggregators
  2. Half of Financial Services converters are coming from In-market Audiences since the onset of COVID-19
  3. Cross shopping and brand loyalty can be influenced in consumers’ decision journey

Download the PDF today to learn more about the COVID-19 response journey for banks.

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