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COVID-19 has driven consumers online and boosted ecommerce growth. With more people searching online, brands have the opportunity to connect with consumers looking for their products and services this holiday retail season. Check out our Holiday 2020 Insights guide - Your pandemic guide to holiday sales success.
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In this virtual session, you’ll discover a balance of retail analysis and insights along with practical and applicable product features to help navigate the current challenges facing the retail industry. Following the welcome keynote, a variety of experts will share retail holiday insights to navigate this dynamic season, as well as share practical solutions, tips and key takeaways to help clients do more with less.
As the pandemic continues to have a farreaching impact, many businesses are navigating uncharted waters. Our goal is to help you with digital marketing insights and strategies to help reimagine and rebuild your business for success through the crisis and beyond.
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Because of COVID-19, brands across industries and markets are reevaluating their business models and rethinking how best to connect with consumers globally. Many have already started to shift to human-centered approaches, placing brand values at the core of how they do business.
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At Microsoft Advertising we have been analyzing consumer behavior during COVID. In this guide we share how consumers are using search to research more than ever, and how retail can benefit from search through paid search ads.
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Bose needed to keep their products and brand top of mind in what had recently become a competitive noise-cancelling headphone market. This meant getting in front of holiday shoppers who hadn’t yet made purchase decisions.
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In this whitepaper, we summarize our 5 key inclusive research insights, from how inclusive advertising drives trust and inclusive business drives loyalty, to how an inclusive business strategy and advertising can make a meaningful difference with consumers.
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At Microsoft Advertising, we set out to discover what trust means to consumers, especially the role it plays in driving purchase consideration. Eighty-five percent of consumers told us that they won’t purchase from a brand they don’t trust. How can brands learn from the psychology of friendship to acquire and retain consumers?
As you’re planning your 2020 holiday campaign, Microsoft Advertising wants to share consumer behavior and shopping trends to help you capture the top shopping and click days in your campaign.
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Want to drive more customers to your products with engaging retail experiences? Learn how Shopping Campaigns showcase products in impactful ways that can include multiple product images, price changes and product promotions.
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Shopping is seeing more clicks for less money meaning better efficiency, and shopping clicks have trended up in most categories while CPCs have fallen.
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Drive more customers to your products with engaging retail experiences through shopping campaigns. Product Ads showcase products in impactful ways that can include custom images, pricing or your company name – putting searchers closer to making a purchasing decision even before they click. Why use Product Ads?
The holiday season is coming up! Get the most out of your budget and return on ad spend this season by becoming a retail shopping expert. Complete the Microsoft Shopping Campaigns Learning Path to learn how to build your campaigns on the Microsoft Advertising Network.
Join us for an hour of all things Shopping in the first session of this two-part special. We will focus on key 2020 Holiday Season trends, and how to best optimize the feed for volume and ROAS.