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Lending snapshot: Understanding Credit & Lending trends during COVID-19

January 2021

Microsoft Advertising Insights dove into Lending and Credit trends and the impact the pandemic has had on these Financial Services categories. As COVID-19 cases continue to rise, unemployment remains high and many Americans financial situations remain strained. This analysis covers industry trends, advertising trends and behavioral trends to give advertisers a clearer picture of what this category looks like on the Microsoft Search Network.

We found that our 2020 COVID-19 forecasts show more recovery for the Loans & Lending category. The lending landscape is becoming more competitive with new advertisers. Throughout the pandemic, we saw that advertisers continued to focus bidding on non-branded keywords. Younger generations who tend to be affected more heavily financially by the pandemic are driving searches for credit products and increasing their search share compared to 2019.

Read more by downloading the PDF to see how Microsoft Advertising can impact your business.

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