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Lending snapshot: Understanding Credit & Lending trends during COVID-19

January 2021

Microsoft Advertising Insights dove into Lending and Credit trends and the impact the pandemic has had on these Financial Services categories. As COVID-19 cases continue to rise, unemployment remains high and many Americans financial situations remain strained. This analysis covers industry trends, advertising trends and behavioral trends to give advertisers a clearer picture of what this category looks like on the Microsoft Search Network.

We found that our 2020 COVID-19 forecasts show more recovery for the Loans & Lending category. The lending landscape is becoming more competitive with new advertisers. Throughout the pandemic, we saw that advertisers continued to focus bidding on non-branded keywords. Younger generations who tend to be affected more heavily financially by the pandemic are driving searches for credit products and increasing their search share compared to 2019.

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