March Truck Month is here. Third-party research shows that pickup trucks remain in high demand, with 21% of consumers planning on purchasing a truck for their next car.
With searches and clicks increasing an average of 6% during this time period in 2021, there’s optimal opportunity for advertisers to reach truck shoppers.
Forecasts show that searches and clicks are expected to increase by an average of 29% and 31% in 2022.
Budget accordingly to prepare for these volume increases. Microsoft Advertising Insights also found that when looking at non-brand search queries, about 25% contain “sale” and 15% of the top queries include “used.”
Expand your keyword coverage to include these top keywords.
Download the insights for full recommendations on how to maximize your performance during Truck Month.