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Home loans insights

December 2021

On a couch in a living room, a woman speaks to a man as he works a Microsoft Surface tablet PC.

Home buying will be very competitive in 2022. Home sales are expected to hit a 16-year high, and with 43% of home buyers starting their search online in 2021, there is no better time to reach home loans searchers.

Microsoft Advertising Insights found that home loans searches and clicks are up 34% and 59% respectively. When looking at the top home loan and mortgage queries by search volume, it’s brand terms that pop. Some of the top emerging tokens are ‘preapproval’ and ‘lender’, so be sure to dominate on competitor terms while ensuring ample coverage of generic keywords. We also found that homebuyers are engaging with the Microsoft Audience Network throughout their journey, with lender conversion journeys being 1.1x more likely to include Microsoft Audience Network.

Download the full insights for recommended ad solutions to boost your impact in this upcoming competitive home buying season.

 Download the insights