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How are consumers and healthcare professionals searching for COVID-19 treatments?

January 2021

As the pandemic continues, Microsoft Advertising Insights analyzed COVID-19 search trends across consumers and healthcare professionals. We also looked at performance of COVID-19 treatment terms on our marketplace to help guide advertisers on which products to leverage.

Some key findings include:

  • Healthcare practitioners (HCP) and the general populace search differently
  • General COVID-19 terms outpace searches for treatment terms
  • News cycles drive search volume, especially within the general population
  • For search terms, Exact and Broad Match drove the most volume

Download the PDF to read more about COVID-19 treatment search trends and learn about how Microsoft Advertising can help you reach relevant searchers.

 Download the insights