As the pandemic continues, Microsoft Advertising Insights analyzed COVID-19 search trends across consumers and healthcare professionals. We also looked at performance of COVID-19 treatment terms on our marketplace to help guide advertisers on which products to leverage.
Some key findings include:
- Healthcare practitioners (HCP) and the general populace search differently
- General COVID-19 terms outpace searches for treatment terms
- News cycles drive search volume, especially within the general population
- For search terms, Exact and Broad Match drove the most volume
Download the PDF to read more about COVID-19 treatment search trends and learn about how Microsoft Advertising can help you reach relevant searchers.