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A case study on the value of non-brand search in credit cards

March 2021

Microsoft Advertising Insights conducted a case study with a banking brand to analyze the ad effectiveness on non-brand search terms within credit cards. This case study looked into the question: if after exposure to ads on non-brand terms, are users more likely to be aware of this brand and consider the brand?

Questions asked and answered in this study include:

  • Are people more likely to search for my brand after being exposed to a non-brand ad?
  • Are people more likely to visit my site after being exposed to a non-brand ad?
  • Are people more likely to consider my brand after being exposed to a non-brand ad?

Download the insight today to read about the ad effectiveness on non-brand search terms within Banking, and how your brand could benefit from non-branded bidding.

Please note, this is a case study and may not be indicative of industry trends as a whole.

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 Download the insights