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Running a small business presents unique challenges. Microsoft Advertising provides resources for small businesses and customer support to help you create successful paid search campaigns. We offer both self-serve and hands-on support.

Small business advertisers get hands-on support and online tools for Microsoft Advertising — for free!

Advice from Microsoft Advertising experts

Don't know where to start with paid search advertising? Our 24/7 support center is packed with powerful advice from Microsoft Advertising experts designed to help you optimize your campaigns and increase revenue. Read our blog, watch an on-demand training video, or post a question to our help forum to explore how to make Microsoft Advertising work better for your small business.


Free personal coaching

Work one-on-one with a live coach as you set up your account, import existing campaigns from Google Ads, and get familiar with the tools, events and resources that will help you successfully manage your Microsoft Advertising campaigns. It's just one of the ways we provide support for small business owners like you. Get started with a Microsoft Advertising coach today.


Keyword Planner for better performance

Use Keyword Planner for the most up-to-date and accurate traffic and bid estimates without limiting results for small businesses with small spending levels.


Insights into search trends

Use data from the Microsoft Search Network's 6.4 billion monthly desktop searches to strategically place your ads where your customers are, and reduce needless spending on costly and ineffective ad campaigns.

We compile small business resources, like industry trends data to help you reach your customers.

  • Find the best time of day, day of the week and device to get your ads seen on the Microsoft Search Network. See when and where your customers are online with real-time ad scheduling trends from Microsoft Advertising.
  • Make campaigns more cost-effective by displaying ads on the devices your customers use most. Reach your customers at home, at work or on the go.
  • Research the best geographic areas to target ads by location with data on average click costs and performance trends by state and industry based on real Microsoft Search Network traffic.
  • Stay ahead of the market with real industry keyword data on recently trending searches across the Microsoft Search Network. Easily create new ad campaigns on the fly to take advantage of trending queries in your market.

Manage on the go with the Microsoft Advertising app

Manage your ad campaigns whenever and wherever you are. With the Microsoft Advertising app for Android and iOS devices, you can view performance data, edit budgets and change bids —  all while you’re away from your desktop. And if you ever have any questions, Microsoft Advertising customer support experts are just a touch away.

  Get help with Microsoft Advertising