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Microsoft Advertising Blog

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Maintaining advertising performance as mobile attribution erodes

Mobile platform makers are giving consumers the ability to opt out of ad tracking, impacting some audience targeting and campaign measurement. This can help publishers and advertisers build trust and long-term credibility.

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Save time by importing campaigns from Google Ads

Get a step-by-step walkthrough of the process of importing from Google Ads. This is a great way to get started with Microsoft Advertising.

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Is in-store buying making a comeback?

Consumers are warming up to the idea of in-store shopping. In fact, the number of in-store shoppers is growing year over year. Boost your in-store foot traffic with these shopping trends and search insights.

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Unlocking trends for women and investing

Microsoft Advertising conducted a survey to learn where and when women are investing, their concerns, and their search behaviors. Learn how search advertising can help financial services advertisers target and engage women more effectively.

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