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Microsoft Advertising Blog

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Marketing with Purpose: One Asian American marketer’s perspective

In light of recent violence against Asian Americans and Pacific Islanders, one Microsoft Advertising employee shares her perspective on current events, and what marketers can do to help stop Asian hate.

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Innovative study: Driving impact with pharma search advertising

Microsoft Advertising and Veeva Crossix, a leading healthcare data analytics firm, partnered on an innovative study on the impact of search advertising. The research showed how a single ad exposure led to brand and category lifts for advertiser participants.

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Travel searches take off: 4 Travel advertiser tips to use now

Consumer behavior has changed over the past year and is impacting the types of vacations that are planned. Those changes are showing up in our search data as well as in our own research. Get up to speed on new trends shaping the Travel industry.

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Marketing with Purpose course: Accelerate brand loyalty and growth

Marketing with Purpose can accelerate business growth and help create authentic connections between brands and their customers. Complete the new Marketing with Purpose course to learn marketing tactics and data-driven actions to build brand trust.

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Congratulations to our Microsoft Advertising Global Partner Award Winners!

We’re delighted to announce this year’s Microsoft Advertising Global Partner Award Winners, announced on April 21, 2021 during the Microsoft Advertising Elevate broadcast. See which partners showed innovation and adaptability during the year 2020.

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