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Microsoft Advertising Blog

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The great reset of 2020: Do’s & don’ts of the current landscape

Get up to speed with valuable insights and wisdom from guest blog author Janty Ayoub, Founder and CEO of AiiMs. Learn how to make the most of your digital marketing campaigns, and how to navigate and grow your business during a pandemic.

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Mixed campaigns, keyword planner: Key product updates for November

Get a breakdown of all the key product updates for November, including an exciting new beta on mixed campaigns, a more powerful keyword planner, expanded performance reporting and more.

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Make the most of the holiday eCommerce surge with paid search

With Cyber Week 2020 just around the corner, now is the time to boost holiday readiness. The first stop for holiday shoppers? Online search. Which means having a paid search strategy is key to driving retail sales.

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Highlight deals with Promotion Extensions

Adding customizable special offers and deals to your text ads is a powerful way to stand out on the search results page. Learn how to leverage Promotion Extensions, now available for all advertisers in the United States.

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Enhanced account protection for third party applications and API users

Earlier this year, Microsoft Advertising introduced multi-factor authentication in Microsoft Advertising online. We’re now extending the rollout to all users who sign in through a third-party application that uses the Microsoft Advertising API.

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