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Microsoft Advertising Blog

POSTS TAGGED WITH "universal event tracking"

Page 6 of results

Announcing the availability of Remarketing in Bing Ads

The moment you’ve been waiting for has arrived: Remarketing in Bing Ads is now available! Remarketing gives you the power to do more than ever with Bing Ads data, to deliver the right ad to the right user at the best return on investment (ROI). Dozens of early users have seen great returns and we can’t wait for you to give it a try and let us know how it works for you, too. As a new targeting enhancement to optimize your Search and Shopping campaigns, remarketing is especially fitting for...

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Big improvements to Conversion Tracking in Bing Ads

Ever since we first launched Universal Event Tracking, we have been carefully listening and continuously incorporating your feedback into our product. As part of this ongoing effort, we are thrilled to announce major improvements to conversion tracking in Bing Ads. Today, we have something for everyone... If you are not yet tracking conversions using Bing Ads, we are confident that the simplified workflow and comprehensive documentation will make it very easy for you, as a first time user, to...

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Webinar recap: Audience mining with Bing Ads Remarketing

We recently held a webinar called Striking Gold: Audience Mining with Bing Ads Remarketing. If you weren't able to attend, or if you did, but would like a refresher, you can catch up on all the actionable strategies presented with the deck and on-demand recording (both are embedded below for easy access). Questions? Comments? You can always ping @BingAds for general questions on Twitter, but if you have questions specific to this webinar, feel free to reach out directly to the presenters, MJ...

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Bing moving to encrypt search traffic by default

At Microsoft, we’re committed to helping users keep their data safe and secure. That’s why we support the industry’s move to use of TLS protocols as part of our effort to expand encryption across our networks and services. Bing has already been offering users the option to encrypt search traffic for about a year and a half now. Beginning this summer, we will begin the process of encrypting search traffic by default. This means that traffic originating from Bing will increasingly come from...

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Bing Ads PPC goal series: Tips to help drive more conversions

You’re here for a reason. If you’ve invested the time, effort and funds into advertising online, you want to make sure that those precious resources aren’t going to waste; you want a decent return on your investment. No doubt you’re keeping an eye on your clicks, but what about your conversions? What is a conversion? A conversion is the ultimate purpose of your campaign; it is as you define it. Do you want to make sales? Then, for you, a conversion would be a customer clicking on the “Submit...

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