January 24, 2018
3-minute read
Today some of the questions you asked during The Art and Science of Conversion Tracking are being answered.
Read more
January 10, 2018
1-minute read
Do you want to improve how you measure your campaign impact? Are you interested in learning what your customers are doing after they click on your ad?
Read more
April 20, 2014
6-minute read
What is conversion tracking? Anyone investing in advertising usually wants to know the effectiveness of their advertising efforts. When you advertise using pay per click, you can obviously measure the clicks, however, clicks are not the last...
Read more
August 19, 2013
6-minute read
In the previous three posts of this series, we went over the concept and process of using Editor’s import and export function to build up a quality online ad campaign with speed. In the last post of this series, let’s go over the most important step of using external data to build your ad campaign in Bing Ads: managing URL tracking parameters to correctly score your campaigns. Before taking any action, let’s have an overview of URL tracking. What is URL tracking? To measure the business value of...
Read more
July 28, 2013
5-minute read
You decided pay-per-click advertising is for you, you thought of a logical account structure ( our colleague Ping Jen explained that a good account structure is the thing all high performing accounts have in common), you set up your campaign, you...
Read more
Sorry, there was a problem retrieving your results.