POSTS TAGGED WITH "universal event tracking"

With Universal Event Tracking (UET) Bing Ads lets you track conversion goals and create remarketing lists using a UET tag you add to your webpages’ code. When set up correctly, UET tags are a powerful tool for helping you to reach your ROI goals. However, it can be tricky to set them up which is why we’re introducing the UET Tag Helper. UET Tag Helper is a Chrome browser extension that automatically validates Bing Ads UET tags on any webpage. The Tag Helper: Validates UET tags in real-time Let’s...

We frequently hear from advertisers that it would be great to just have someone to walk you through key tasks like how to create a remarketing list, keyword, automated rule, or target. We are pleased to announce that step-by-step assistants called Guided Tours have now launched in the web interface, per your feedback. We invite you to check out our first four Guided Tours: Remarketing Tour: Create a remarketing list Keyword Tour: Add and edit keywords Campaign Settings Tour: Learn how to set...

The moment you’ve been waiting for has arrived: Remarketing in Bing Ads is now available! Remarketing gives you the power to do more than ever with Bing Ads data, to deliver the right ad to the right user at the best return on investment (ROI). Dozens of early users have seen great returns and we can’t wait for you to give it a try and let us know how it works for you, too. As a new targeting enhancement to optimize your Search and Shopping campaigns, remarketing is especially fitting for...

Ever since we first launched Universal Event Tracking, we have been carefully listening and continuously incorporating your feedback into our product. As part of this ongoing effort, we are thrilled to announce major improvements to conversion tracking in Bing Ads. Today, we have something for everyone... If you are not yet tracking conversions using Bing Ads, we are confident that the simplified workflow and comprehensive documentation will make it very easy for you, as a first time user, to...

We recently held a webinar called Striking Gold: Audience Mining with Bing Ads Remarketing. If you weren't able to attend, or if you did, but would like a refresher, you can catch up on all the actionable strategies presented with the deck and on-demand recording (both are embedded below for easy access). Questions? Comments? You can always ping @BingAds for general questions on Twitter, but if you have questions specific to this webinar, feel free to reach out directly to the presenters, MJ...