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Microsoft Advertising Blog

POSTS TAGGED WITH "universal event tracking"

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Smart Shopping: Automate and optimize your shopping ads

Smart Shopping campaigns are the perfect choice for busy small business owners. With up-to-date customer data, you can automate and optimize your bidding and ad delivery. Learn more about how to apply this powerful capability to your campaigns.

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What is ad retargeting and how to use it to capture customers

If you run a small business and sell your products or services online, you know how critical advertising is in driving people to your website. What if they’re not ready to buy right away? Learn how retargeting can help you achieve your business goals.



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Webcasts: Get ready for the holidays

This is a busy time of year for digital marketers, and you need the latest insights and feature updates to be ready for the holiday season. Check out our roundup of some of our recent digital events, all available on-demand, to help you get prepped.

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Microsoft Search Partner Network bootcamp.

Microsoft Search Partner Network bootcamp

In this bootcamp, we are joined by special guest Ruby Au, Head of Ecosia North America. Ecosia, one of Microsoft Advertising's search partners, is a non-profit search engine that uses their advertising revenue to fund reforestation projects around the world.

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