Skip to main content
Advertising

Download the Marketing with Purpose playbook to get actionable tactics to start your inclusive advertising journey today

Microsoft Advertising Blog

POSTS TAGGED WITH "universal event tracking"

Page 2 of results

Track your impact better with new conversion goal options

Conversion tracking helps you measure the impact of your ad campaigns on your business, so you can better understand which campaigns, keywords or ads are most effective. We're excited to announce two powerful new conversion tracking updates.

Read more

Make better business decisions based on time of ad clicks

Conversion reporting is being updated to be based on the time of the click instead of the time of the conversion. This will help improve decisions and actions based on the reporting times of conversions, such as bid modifiers and ad scheduling.

Read more

Keep conversion tracking working across all browsers

Given Apple’s recent changes to how Safari handles third party cookies, all advertisers using conversion tracking need to take immediate mitigation steps in order to accurately and fully track their conversions.

Read more