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Microsoft Advertising Blog

POSTS TAGGED WITH "UET & Conversion Tracking"

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The future of private advertising

Microsoft Advertising innovates in the new era of digital advertising prioritizing privacy and effectiveness, with initiatives like their support for Google's Privacy Sandbox and the development of Microsoft Edge's Ad Selection API.

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Introducing new website insights for Universal Event Tracking Tag

To help you better meet your business needs and drive more traffic and conversions, we’re excited to introduce UET Insights. Explore this valuable data collection feature to improve ad targeting.

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Two smiling people using a laptop.

Introducing Microsoft Advertising’s Performance Max

Microsoft Advertising is committed to helping our clients leverage AI in market-leading ways that save you time and build your business more effectively. This is why we’re introducing Performance Max, a new campaign type that perfects your creative and targeting combinations through automation.

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Two people smile as they hold a laptop in front of them.

Introducing new website insights for Universal Event Tracking Tag

To help you better meet your business needs and drive more traffic and conversions, we’re excited to introduce UET Insights. Explore this valuable data collection feature to improve ad targeting.

Read more