May 09, 2018
How does your search engine marketing (SEM) campaign stack up against the competition? Bing Ads partners with WordStream, a leader in PPC advertising analytics, to share industry benchmarks for advertisers in Apparel and Accessories, Auto, B2B, B2C, Careers and Employment, Consumer Electronics, Education, Financial Services and Insurance, Health and Wellness, Home & Garden, Home Improvement and Repair, Home Services, Legal Services, Real Estate, Restaurants and Food, Retail, Technology, or Travel and Hospitality.
April 23, 2018
While the concept of growth marketing can seem complex, the goal is simple: Find the best possible new customers for your business. While all businesses benefit from more customers, growth marketing can be especially critical for startups and SMBs, which often need to grow quickly to keep up with competitors in a dense marketplace or to attract and satisfy investors. Read the blog to learn how to optimize your campaigns as well as grow your small business.
March 08, 2018
To celebrate International Women’s day we’re sharing inspiring stories about two successful women-owned businesses, plus some eye-opening statistics about women in business throughout the U.S. We’re also providing a few simple, fun ideas of easy ways you can support women-owned businesses where you live.
February 19, 2015
Early in my career with Microsoft, I helped run the search engine optimization (SEO) program at MSN. A challenge faced by all businesses at some point is a common one – who to trust. This pops up with almost every facet within an operation in a...
January 29, 2014
From Tuesday the 11th of February to Thursday the 13th of February the Bing Ads social media and community team will – like many others interested in search & social – visit SES London in the Elizabeth II Conference Centre in Westminster, London. Impressions of SES London 2013 Sessions across the three conference days fall in the categories social media, owned and earned, paid and business intelligence this year. Businesses look at various marketing channels to engage their audiences – at SES...