May 22, 2018
3-minute read
Let’s raise a glass to women entrepreneurs around the world. They’ve triumphed over countless obstacles and gender discriminations to achieve great accomplishments and empower women to go for their own dreams. Jean Thompson and Akvile DeFazio fit the bill perfectly as examples of all the above. Although they’ve never met, together they could make quite the pair. Bing Ads salutes them and all the other women entrepreneurs making the world a better place for you and me.
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May 09, 2018
2-minute read
How does your search engine marketing (SEM) campaign stack up against the competition? Bing Ads partners with WordStream, a leader in PPC advertising analytics, to share industry benchmarks for advertisers in Apparel and Accessories, Auto, B2B, B2C, Careers and Employment, Consumer Electronics, Education, Financial Services and Insurance, Health and Wellness, Home & Garden, Home Improvement and Repair, Home Services, Legal Services, Real Estate, Restaurants and Food, Retail, Technology, or Travel and Hospitality.
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April 23, 2018
2-minute read
While the concept of growth marketing can seem complex, the goal is simple: Find the best possible new customers for your business. While all businesses benefit from more customers, growth marketing can be especially critical for startups and SMBs, which often need to grow quickly to keep up with competitors in a dense marketplace or to attract and satisfy investors. Read the blog to learn how to optimize your campaigns as well as grow your small business.
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March 08, 2018
4-minute read
To celebrate International Women’s day we’re sharing inspiring stories about two successful women-owned businesses, plus some eye-opening statistics about women in business throughout the U.S. We’re also providing a few simple, fun ideas of easy ways you can support women-owned businesses where you live.
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February 19, 2015
7-minute read
Early in my career with Microsoft, I helped run the search engine optimization (SEO) program at MSN. A challenge faced by all businesses at some point is a common one – who to trust. This pops up with almost every facet within an operation in a...
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