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Microsoft Advertising Blog

POSTS TAGGED WITH "reporting and optimization"

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Useful changes to your Share of Voice columns

Experience the new Bing Ads reporting enhancements, featuring useful improvements to your performance reporting, with clear overviews of impression share metrics. Bing Ads will be removing some columns that are no longer needed.

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Work smart: Automate your tasks with Bing Ads Scripts

Are you spending too much time on repetitive tasks or common multi-step operations while managing your campaigns? The new Bing Ads Scripts beta feature can help by letting you manage your campaigns using simple JavaScript in a browser-based editor.

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Bing Listens: Your feedback reshaped Bing Ads for the second half of 2018

Bing Ads continually strives to deliver solutions that make you more effective at achieving your marketing goals. We carefully listen to your feedback and have many product updates to share based on what we heard in our UserVoice feature suggestion forum for the second half of 2018.

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Make better business decisions based on time of ad clicks

Conversion reporting is being updated to be based on the time of the click instead of the time of the conversion. This will help improve decisions and actions based on the reporting times of conversions, such as bid modifiers and ad scheduling.

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Save time managing In-market Audiences in Bing Ads Editor

In-market audiences launched back in May, helping you leverage artificial intelligence (AI) to target curated lists of customers who have shown purchase intent signals within a particular category. With this Bing Ads Editor release, you can now create, modify, and delete your in-market audience associations and negative in-market audience associations in bulk.

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