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Microsoft Advertising Blog

POSTS TAGGED WITH "reporting and optimization"

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Better tracking with final URL suffix and more custom parameters

In today’s digital era, consumer expectations of a fast, trustworthy and reliable online experience are high. To create a better experience, we’re rolling out parallel tracking, the final URL suffix, and increasing the available custom parameters.

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Experiments: Test your campaign changes with confidence

How can you make sure that you’re making the right decisions for your campaigns without wasting precious time and resources? Learn how you can now run A/B tests in Microsoft Advertising, using experiments.

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Get started: Migrate now to final URLs to improve tracking

Starting in August 2019, Bing Ads will no longer support the ability to create destination URLs at all entity levels (keywords, ads, ad groups and campaigns). By the end of 2019, we’ll begin the process of no longer serving entities with destination URLs.

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Improvements to your search term reporting

Managing search terms is a great way to optimize your ad budget. Learn about how we’ve made your search term management more convenient and simpler.

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Webcast: The Art and Science of Power BI

Are you interested in learning how to bring together your siloed data sources so you can easily analyze your digital marketing campaigns? Join our webcast to learn how Power BI insights can reveal new opportunities for your business.

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