POSTS TAGGED WITH "reporting and optimization"

If you’re just starting out or expanding your Bing Ads account, a helpful feature is the ability to import campaigns from Adwords. The process is simple, however, the platforms are not exactly the same. There are a few key areas you should know about when importing into Bing Ads. The following does not import into Bing Ads: Broad match negative keywords Negative keyword lists Ad extensions Bing Ads does not offer When you think about how complex and extensive the data is stored in PPC platforms,...

If your brand is in the business of warming the heart, there is one moment of the year that stands out: Valentine’s Day. However, the business of finding and manifesting love is a year ‘round affair; insights on both Valentine’s Day and online dating can be valuable focus areas for savvy marketers. The desire to invest in love is on the rise – in the US, Valentine’s Day saw a total spend of $18.9 billion in 2015, a 10% increase from 2014.[1] For the fourth largest spending holiday of the year,...

We are pleased to announce the availability of Bing Ads Editor (BAE) 10.7, your desktop solution for large and multi-campaign management. The improved Bing Ads Editor has been revamped based on your feedback, sporting a host of new and enhanced...

It may be the shortest month of the year, but February sure is the most loved up in the annual calendar. At Bing Ads we are all about sharing the love especially when it comes to understanding the latest customer and seasonal trends. That’s why...

What is conversion tracking? Anyone investing in advertising usually wants to know the effectiveness of their advertising efforts. When you advertise using pay per click, you can obviously measure the clicks, however, clicks are not the last...