July 13, 2015
Bing Shopping Campaigns (BSC) beta was launched in April to participating advertisers. Advertisers tested BSC for capabilities that allowed them to organize, track, and manage their Product Ads in a more efficient and optimal manner. Thanks to our participating advertisers who helped to refine and shape the user experience, today, we’re thrilled to announce that Bing Shopping Campaigns is now available to everyone in the U.S.! Bing Shopping Campaigns will soon become the default campaign type...
June 29, 2015
For those currently participating in the pilot, Bing Shopping Campaigns offers deeper granularity, more flexibility and better insight into your Product Ads performance. Best of all, setting up your Bing Shopping Campaigns is easy! Today, we will focus on tracking and viewing performance statistics for Shopping Campaigns in Bing Ads, or, step 4 ( Reporting & Optimization) below. If you are not familiar with the previous steps, you can learn more about each by following these links: Claim your...
June 09, 2015
Bing Shopping Campaigns offers you, our advertisers, more granularity, more flexibility and better insight into your Product Ads performance. And best of all, setting up your Bing Shopping Campaigns is easy! Today we will focus on setup for Shopping Campaigns in Bing Ads, or Step 4 below. If you are not familiar with the first 3 steps, you can learn more about each by following these links: Claim your domain | Set up your BMC Store | Upload a feed. If you want to take advantage of an existing...
June 07, 2015
This summer’s release pipeline is heating up with a steady stream of updates right around the corner. In case you missed it, here is a look back at Bing Ads’ spring releases, all of which have been designed for speed, simplicity, and campaign managers on-the-go. Home page gets a major makeover Global | Available in Web UI The fully redesigned Bing Ads Home page gives you a concise view of your account with the information that matters most to you in a single place. You can review the performance...
April 22, 2015
The Bing Ads team has been continuously working to improve your Product Ads experience. Bing Shopping Campaigns are an optimal way to organize, track, and optimize your Product Ads directly in Bing Ads. Today, we are excited to announce that we will be enabling Shopping Campaigns on Bing Ads for a limited number of advertisers, and extending to all advertisers over the coming months. What Are Bing Shopping Campaigns?Bing Shopping Campaigns are a new campaign type within Bing Ads that makes it...