October 29, 2015
Product Ads and Bing Shopping Campaigns (BSC) are an amazing duo and they’ve both gotten better with a host of updates that we have made in October. The Bing Product Ads team is very excited to announce the launch of the five key new features below to help you shape your Shopping campaigns just in time for the Holiday Season. These new features can help you reach more users with minimum effort. Support for Used and Refurbished Products as part of your inventory Product Ads on Bing Mobile Beta!...
October 11, 2015
Bing Shopping Campaigns (BSC) was launched in the US market on July 14 and, in August, we opened it to a few select advertisers in other markets. We are now pleased to announce that BSC has been launched in the UK and Australia as well! This launch marks the arrival of much awaited Product Ads capability in these two markets. Why Product Ads Product Ads are proven to be a highly engaging ad format that drives stronger performance than traditional text ads. With Product Ads, most customers are...
August 23, 2015
Ever since we launched Bing Shopping Campaigns (BSC) in July, we have been looking at how to make your transition from traditional Product Ads campaigns to BSC easier. As part of that effort, we are very excited to introduce a new tool: Convert Product Ad campaigns. If you have been struggling to find time to upgrade to Shopping Campaigns, this tool is designed to make your life easier. You’ll find this easy-to-use conversion tool under Tools, in the header at the top of Bing Ads: In the Tools...
August 18, 2015
The other day, someone in my Facebook feed put up an exasperated post that she was already running across threads of people debating the use of "Merry Christmas" vs. "Happy Holidays." Although I can see where August would seem a bit early for that kind of thing to her, my first thought was that those engaging in those debates now probably work in either retail or marketing. Right around now is when advertisers should start thinking about how they're going to approach ramping up awareness between...
August 10, 2015
The Bing Merchant Center (BMC) is used for creating stores and catalog feeds containing information about your products that will be used for creating Shopping Campaigns and Product Ads. In the coming weeks we are releasing multiple improvements to BMC to make managing store and catalog feeds a five-star experience. Important changes to the BMC feed format There are some changes to your feed structure to note first, and you'll want to update the rules accordingly. These changes have been made so...