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POSTS TAGGED WITH "negative keywords"

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Competitive insights and more in Keyword Planner v2

We are thrilled to announce that we have enhanced the Keyword Planner tool, giving you even more insights that can help you reach valuable customers more easily with Bing Ads. We’ve taken your feedback and have enhanced an already powerful tool with four new capabilities: new competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume. NOTE: Currently, Keyword Planner v2...

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Reaching customers in the final weeks of the holiday season

During the final weeks of the holiday season it will be crucial to continue PPC optimizations efforts as well as prep for the time period beyond. Here are a few quick tips as reminder of key tasks to watch throughout the last critical weeks for advertisers selling online: Juggle Budgets Check ad spends regularly to ensure that campaigns are getting as much visibility as possible. In the dimensions tab, use the drop-down to show time by date to see daily spend. By enabling the graph, you can...

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Optimize your campaigns with our new Keyword Planner

Wondering how to find more relevant, traffic-driving keywords to lift your current campaign’s performance? Or maybe you're building your first online ad and need help choosing the keywords to describe your business? Then there’s the question for all advertisers, new and old: “How much should I bid on those keywords to be competitive?” Today, we are excited to announce that the release of the new Bing Ads Keyword Planner helps you address these questions. What is Keyword Planner? Keyword Planner...

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Updates on how we match keywords

Update 7/2: We’re happy to announce that the normalization and close variant changes have ramped for our English markets (US, UK, CA, and AUS). Please make sure to review the changes and recommendations below to ensure you are maximizing your volume. ----------------------------------------------- Update 5/21: In order to ensure a smooth transition, we’ll be ramping the normalization and close variant changes on small amounts of traffic over the next few weeks to better assess the impact. We...

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Bing Ads PPC goal series: Tips to help drive more conversions

You’re here for a reason. If you’ve invested the time, effort and funds into advertising online, you want to make sure that those precious resources aren’t going to waste; you want a decent return on your investment. No doubt you’re keeping an eye on your clicks, but what about your conversions? What is a conversion? A conversion is the ultimate purpose of your campaign; it is as you define it. Do you want to make sales? Then, for you, a conversion would be a customer clicking on the “Submit...

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