February 18, 2016
If you’re just starting out or expanding your Bing Ads account, a helpful feature is the ability to import campaigns from Adwords. The process is simple, however, the platforms are not exactly the same. There are a few key areas you should know about when importing into Bing Ads. The following does not import into Bing Ads: Broad match negative keywords Negative keyword lists Ad extensions Bing Ads does not offer When you think about how complex and extensive the data is stored in PPC platforms,...
March 17, 2014
In the last PPC Back to Basics blog post we tried to give you an easy overview on how to use reporting in Bing Ads. In this post we’d like to highlight the search term report as it is a little gem of a report that will do you some favours: It...
June 21, 2013
In this blog we are going to go through the reports available to you through Bing Ads to help you optimise your accounts, and how you can tailor the reports to fit your needs. The Bing Ads Standard Reports are split into 5 sections: Performance...