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POSTS TAGGED WITH "industry events"

Page 5 of results

Want to know how to Cannes? Here’s how to #BingThere

We’re not long from the start of this year’s Cannes Lions Festival of Creativity – the cobbled streets and sandy beaches are calling! As the taxis roll up, hotels are checked into and the sessions kick off, to help navigate the busy schedules everyone is undoubtedly facing, we at @BingAds feel there are a few Cannes secrets worth sharing. After all, at Bing we are geared toward discovery and as the intelligent fabric across platforms, devices and services, we know the importance of insights in...

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Inside view on Bing Ads Connect: What came first? Sales or Trusted partnership?

The Bing Ads team travelled to Philadelphia two weeks ago to meet and connect with local search advertising experts. We gathered the group together to collaborate, learn, gain insights into the technology available today and to think about the future of search. Our team got a chance to share how Microsoft thinks about search, the latest and greatest on the Bing Ads platform and to listen to feedback from our customers. Together we know we can help define the success of the industry. As part of...

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Recap: The Kevin Bacon Approach to Keyword Attribution

The assumption in Hollywood circles is that everyone is just six people from knowing Kevin Bacon – and that the closer your degree is to Kevin Bacon, the more successful you will be. This is a great analogy for understanding how keywords can assist conversions, even if those keywords themselves aren’t conversion stars. Conversion attribution continues to be the bugaboo of digital marketing, especially as searchers stretch across screens and absorb the influence of social media. There’s nothing...

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Be there. Introducing the Bing Network.

Here at Microsoft, our mission is to empower every person and every organization on the planet to achieve more. We know that with the right tools, anyone can achieve anything. Search, and specifically, Bing, is one of those essential tools. It’s the intelligence that makes sense of the vast amount of information available to us today, and it’s about to get even better. Today, I’d like to introduce you to the new Bing Network. At Bing, we’re building a platform that gives people “knowledge for...

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