July 13, 2015
Bing Shopping Campaigns (BSC) beta was launched in April to participating advertisers. Advertisers tested BSC for capabilities that allowed them to organize, track, and manage their Product Ads in a more efficient and optimal manner. Thanks to our participating advertisers who helped to refine and shape the user experience, today, we’re thrilled to announce that Bing Shopping Campaigns is now available to everyone in the U.S.! Bing Shopping Campaigns will soon become the default campaign type...
July 07, 2015
Marin Software recently published a blog post, The Smartest Way to Advertise on Multiple Publishers. In it, author Hoiling Wong advises advertisers to diversify ad spend across multiple publishers because doing so not only helps you reach new audiences, but also provides the benefit of lower costs per click that comes with a less competitive marketplace. In addition to extolling the virtues of why it's important to branch out to other platforms, the post also makes a convincing argument in favor...
June 29, 2015
For those currently participating in the pilot, Bing Shopping Campaigns offers deeper granularity, more flexibility and better insight into your Product Ads performance. Best of all, setting up your Bing Shopping Campaigns is easy! Today, we will focus on tracking and viewing performance statistics for Shopping Campaigns in Bing Ads, or, step 4 ( Reporting & Optimization) below. If you are not familiar with the previous steps, you can learn more about each by following these links: Claim your...
June 24, 2015
The world is no longer restricted to buying locally; today's discerning consumer is travelling the world via the web from the comfort of their sofa to find unique products at the best price. Borders don’t apply online and international shopping is on the rise. To provide an example, here's a quick snippet from a full infographic on international advertising that highlights the opportunity for advertisers who are considering tapping into the market in Brazil: With numbers like this, there's a...
June 09, 2015
Bing Shopping Campaigns offers you, our advertisers, more granularity, more flexibility and better insight into your Product Ads performance. And best of all, setting up your Bing Shopping Campaigns is easy! Today we will focus on setup for Shopping Campaigns in Bing Ads, or Step 4 below. If you are not familiar with the first 3 steps, you can learn more about each by following these links: Claim your domain | Set up your BMC Store | Upload a feed. If you want to take advantage of an existing...