November 03, 2015
I am happy to announce that the first episode of our new #AskBingAds video series is now live! In this episode, we’ll cover… Setting up your Bing Merchant Center Where to go for small business tips and tricks Whether recently announced extensions will transfer using Google Import How to get started with Remarketing We also have the pleasure of catching up with Jimmy Lin, Product Marketing Manager and expert in all things Universal Event Tracking and Remarketing. Oh, and you’ll also find out what...
September 30, 2015
Bing Ads Editor has always been about enabling you to get things done efficiently. With that in mind, we are pleased to announce the release of version 10.9, which runs faster, while at the same time, consumes significantly less system resources. Improved performance For this latest release, our team worked hard on making Bing Ads Editor much faster and improved upon a number of common operations. Compared to previous versions of Editor, v10.9 offers the following improvements: Displaying large...
August 10, 2015
The Bing Merchant Center (BMC) is used for creating stores and catalog feeds containing information about your products that will be used for creating Shopping Campaigns and Product Ads. In the coming weeks we are releasing multiple improvements to BMC to make managing store and catalog feeds a five-star experience. Important changes to the BMC feed format There are some changes to your feed structure to note first, and you'll want to update the rules accordingly. These changes have been made so...
July 30, 2015
Back in the day, one of the most popular places for businesses to advertise their products and services in was the phone book. When your potential customers pulled out that big white and yellow book to find the number of the local pizza delivery place, if you owned a restaurant that could be one of those places for them, you needed to make sure you had an ad in there so you'd stand out from the competition. That was then... this is now. The way we look for information on local businesses has...
July 29, 2015
As Rakesh outlined earlier, as part of our ongoing effort to ensure high quality traffic for you, in early August we will stop serving Content Ads on Microsoft, Yahoo and our network of websites. These ads represent less than 2% of traffic on our network. As the only remaining content advertising option is available only for customers in the United States (serving content ads in Windows media and Windows apps), there will be a set of small changes that happen automatically that I will outline...