October 12, 2017
1-minute read
The Labels features launched on Bing Ads last month throughout the campaigns grid, Bing Ads Editor, and the APIs. And now we are making the feature available in the Reports page as well.
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September 21, 2017
4-minute read
Do you have offline sales from online leads? If so, Offline Conversion Import can help you connect your conversions back to the search ads that users interacted with along the way. This is an important step in our journey at Bing Ads to help you build a more complete view of your campaign impact across online and offline channels.
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March 06, 2016
2-minute read
We understand how important it is for advertisers to gain additional insights about their paid search clicks. The more data you have, the easier it is to fine tune your campaign settings to improve performance that can help you reach valuable customers more easily. Three new tags — {Campaign}, {AdGroup} and {Network} — can now be added to your landing page URLs to help you quickly determine where your ads are appearing and what is triggering them to appear. New dynamic text tags for better URL...
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February 18, 2016
3-minute read
If you’re just starting out or expanding your Bing Ads account, a helpful feature is the ability to import campaigns from Adwords. The process is simple, however, the platforms are not exactly the same. There are a few key areas you should know about when importing into Bing Ads. The following does not import into Bing Ads: Broad match negative keywords Negative keyword lists Ad extensions Bing Ads does not offer When you think about how complex and extensive the data is stored in PPC platforms,...
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November 11, 2015
2-minute read
You told us and we listened! Bing Ads Editor for Mac has been one of the top customer requests on our feature suggestion forum. We are excited to announce that we have started work on Bing Ads Editor for Mac and will be delivering it to you by early summer of 2016. Bing Ads Editor for Mac will make it easy for Mac users to use Bing Ads Editor to manage their search marketing campaigns on the platform of their choice. A PC will no longer be a requirement for getting more done in paid search...
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