February 19, 2014
As explained in this article on Search Engine Land, for 52% of small businesses proving the ROI of their advertising efforts is top of mind. Not only are there more products and features available in Search today which are easy to use and really...
August 19, 2013
In the previous three posts of this series, we went over the concept and process of using Editor’s import and export function to build up a quality online ad campaign with speed. In the last post of this series, let’s go over the most important step of using external data to build your ad campaign in Bing Ads: managing URL tracking parameters to correctly score your campaigns. Before taking any action, let’s have an overview of URL tracking. What is URL tracking? To measure the business value of...
July 30, 2013
In our last PPC Back to Basics blog post, we provided an overview on how to budget your Bing Ads campaign. If you’re looking to brush up on your PPC skills then you’ve come to the right place! In this post, we’ll concentrate on the Billing...
July 29, 2013
In Part I, I described the importance behind Bing Ads Editor’s Import and Export functions as they relate to helping you best assemble an online advertising campaign. Remember that your campaign updates should be bookended by the following...
July 28, 2013
You decided pay-per-click advertising is for you, you thought of a logical account structure ( our colleague Ping Jen explained that a good account structure is the thing all high performing accounts have in common), you set up your campaign, you...