July 28, 2013
You decided pay-per-click advertising is for you, you thought of a logical account structure ( our colleague Ping Jen explained that a good account structure is the thing all high performing accounts have in common), you set up your campaign, you...
July 23, 2013
In my previous Bing Ads Editor Diary entry, I stressed the importance of a thoughtfully organized campaign structure, and suggested leveraging hierarchy as a key tool when experimenting with and optimizing your Bing Ads campaigns. I also mentioned...
July 18, 2013
As explained previously, we’ve started the PPC Back to Basics blog series to help assist those new to PPC, new to Bing Ads and those who just want to sharpen their PPC skills. In this post, we’ll focus on the budgeting functionality, available...
June 16, 2013
Consumers are doing more and more local searches. When out on their lunch break, for example, a searcher might use their phone or tablet to find a dry cleaner, or a sushi restaurant. They might search on their PC while at work for a restaurant for...
June 01, 2013
This year we have released new ad formats into Bing Ads, one of which is Sitelink Extensions. Sitelink Extensions are additional links that you can create to appear in your ads, helping to take your customers to more specific landing pages of...