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Microsoft Advertising Blog

POSTS TAGGED WITH "featured"

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Competitive insights and more in Keyword Planner v2

We are thrilled to announce that we have enhanced the Keyword Planner tool, giving you even more insights that can help you reach valuable customers more easily with Bing Ads. We’ve taken your feedback and have enhanced an already powerful tool with four new capabilities: new competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume. NOTE: Currently, Keyword Planner v2...

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Bing powers AOL search

Last June, we announced a long term search partnership with AOL. Today, I am excited to share that as of Jan. 1, Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide. All major Bing Ads ad products are enabled for AOL search traffic worldwide to provide marketers with additional high-quality volume and ways to reach their desired audience. Our partnership with AOL brings additional scale and opportunity...

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Take a Guided Tour of Bing Ads

We frequently hear from advertisers that it would be great to just have someone to walk you through key tasks like how to create a remarketing list, keyword, automated rule, or target. We are pleased to announce that step-by-step assistants called Guided Tours have now launched in the web interface, per your feedback. We invite you to check out our first four Guided Tours: Remarketing Tour: Create a remarketing list Keyword Tour: Add and edit keywords Campaign Settings Tour: Learn how to set...

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Campaign automation for the control freak

With its robust current share of searches in the US market, most larger Bing Ads accounts are going to be tough to fully optimize manually. Agree? That’s typically where the sales pitches begin. What third-party tools can magically shorten your account management tasks? Well, I’m not here to sell you anything. It’s come to my attention that too few account managers are using the powerful built-in automation methods in PPC platforms. These features are perfect if you’re looking to perform core...

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Reaching customers in the final weeks of the holiday season

During the final weeks of the holiday season it will be crucial to continue PPC optimizations efforts as well as prep for the time period beyond. Here are a few quick tips as reminder of key tasks to watch throughout the last critical weeks for advertisers selling online: Juggle Budgets Check ad spends regularly to ensure that campaigns are getting as much visibility as possible. In the dimensions tab, use the drop-down to show time by date to see daily spend. By enabling the graph, you can...

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