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Microsoft Advertising Blog

POSTS TAGGED WITH "dynamic text"

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One Display URL Domain per Ad Group

Display URL plays a vital role in ad copy, as it signals users on where they’ll get redirected to after clicking. An example of a display URL is “www.Microsoft.com/DynamicsCRM,” marked in green in the below ad copy: Typically, the purpose of an ad group is to bring together related ads and keywords under a common theme and therefore, sharing the same display URL domain for all ads. In our efforts to provide our users with a high quality experience, we’ve decided to enforce an additional check...

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Demystifying display, destination and landing page URLs

Before jumping right in to explain how the different URLs used in Bing Ads campaigns are reviewed for Bing Ads editorial policy compliance, let's take a minute to define each to ensure we're all on the same page: The display URL is the webpage address that appears within your ad, typically in green text. The destination URL is the address of the webpage that you enter during your campaign set up in Bing Ads that enables you to track performance at the keyword or device level; it is not displayed...

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Changes to Approved Limited messaging in Bing Ads

In the past, Approved Limited error messaging has been a source of confusion for some advertisers; what does it really mean to say that a given ad's or keyword's delivery status is "Approved Limited"? Approved Limited may actually be good news. It means your item is already approved in at least one of your targeted markets. If you're not already familiar with this Bing Ads policy status, check out David Salper's post, Approved Limited in Bing Ads: The Editor, the UI and You. Why, exactly, does...

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Upgraded URLs are coming to Bing Ads

Updated March 2016: Note that the timing information contained in this post is outdated. The teams working on Upgraded URLs will be inviting customers to pilot in early 2016. Reach out to your account manager if interested in participating. We anticipate making this available to everyone in the next coming months – stay tuned. Learn more about Upgraded URLs here. ------------------------------------------ Here at Bing Ads, we’re working hard to ensure that your PPC campaign management experience...

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What’s in a Brand Name? Using Trademarks and Copyrights in Your Advertising

Outside of sales, brand recognition is what every advertiser wants. When customers are searching for your product or service, you want your business to be the first that comes to mind. When it comes to using brand names in your ads or on your...

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